Article of the Year!

Well, so far. This article, "Jesus is not a brand" in the latest issue of Christianity Today, is an extremely thoughtful exploration of evangelism (and theology) in a consumer culture, and suggests that the Church too often implicitly supports false idols of consumerism, radical individualism, and 'me'-ism in the way we talk about or attempt to "sell" the faith.

I may come back and add some quotes and comments...

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Blogger Nance said...

A little early to be handing out 'of the year' titles, eh?
I flipped through this article in a CT at the library the other day, but it was rather long. I'm glad to see it's online now... will have to go back to it.

9:43 AM, January 03, 2009  

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