Article of the Year!

Well, so far. This article, "Jesus is not a brand" in the latest issue of Christianity Today, is an extremely thoughtful exploration of evangelism (and theology) in a consumer culture, and suggests that the Church too often implicitly supports false idols of consumerism, radical individualism, and 'me'-ism in the way we talk about or attempt to "sell" the faith.

I may come back and add some quotes and comments...