Thinking theologically about how we 'do church'

Here is a video that I really liked from the President of Asbury seminary encouraging graduating students and pastors to think theologically through practical ideas like having "different worship style options" at church, while pointing out the tendency - at least among evangelicals - to address issues like this (and there are numerous other examples we might come upon) simply in terms of consumerism or marketing ("what do people want/what is the demand"), which leads to the "commodification" of the Gospel.

Challenging stuff here for the 21st Century American Christian.