What is wrong with this picture?

I thought this cartoon from the USA Today a couple of weeks ago was funny yet sad because it shows us a truth about ourselves:

When asked to submit an essay on "What is wrong with the world," G.K. Chesterton famously submitted one line: "I am," referring to the tendency we have as sinful creatures to (try to) take the mantle of God upon ourselves.  As St. Augustine points out so frequently in his writings, one of the ways that sin has distorted individuals and human societies is seen in that we give undue love to lesser things while failing to love the greater things as we should (the Triune God himself being the ultimate and truest object of our love).  A great deal of our consumer culture seems designed to feed exactly this distortion.